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Ninad Pathak

Freelance Technical Writer • Bylines: Digital Ocean, Graphite, Factors AI, and more • Python Programmer • AI Enthusiast

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He/Him

Work

Freelance Dev Technical Writer

Engineering Brand vs Employer Brand: Why They Are The Same Thing

Engineering Brand vs Employer Brand: Why They Are The Same Thing

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4 min read
The Free Tier Trap: When to Monetize vs When to Subsidize

The Free Tier Trap: When to Monetize vs When to Subsidize

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3 min read
Per-Seat vs Usage-Based Pricing: The Psychology of the Credit Card

Per-Seat vs Usage-Based Pricing: The Psychology of the Credit Card

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3 min read
The Vercel Playbook: How Constraints Create Monopolies

The Vercel Playbook: How Constraints Create Monopolies

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3 min read
The Graveyard of Good Ideas: Surviving Survivorship Bias

The Graveyard of Good Ideas: Surviving Survivorship Bias

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3 min read
Defining Your Developer Persona

Defining Your Developer Persona

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1 min read
The Slippery Slope: The Ethics of Fear in Conversion Copywriting

The Slippery Slope: The Ethics of Fear in Conversion Copywriting

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4 min read
The 'Show Code' Rule: Why Your Hero Section is Failing

The 'Show Code' Rule: Why Your Hero Section is Failing

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2 min read
The Bandwagon Fallacy: Why Following the Crowd is a Strategy for Mediocrity

The Bandwagon Fallacy: Why Following the Crowd is a Strategy for Mediocrity

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4 min read
B2D vs B2B: Why the Traditional Funnel Breaks for Developers

B2D vs B2B: Why the Traditional Funnel Breaks for Developers

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2 min read
The Halo Effect: When Beautiful Branding Hides a Broken Product

The Halo Effect: When Beautiful Branding Hides a Broken Product

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4 min read
Ungated by Default: The Economics of Generosity

Ungated by Default: The Economics of Generosity

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2 min read
The False Dilemma: Escaping the Binary Trap in Modern Marketing

The False Dilemma: Escaping the Binary Trap in Modern Marketing

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5 min read
Documentation is Marketing: The Landing Page for Devs

Documentation is Marketing: The Landing Page for Devs

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2 min read
The Doorman Fallacy: When Efficiency Kills Value

The Doorman Fallacy: When Efficiency Kills Value

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4 min read
Data Torture: How Confirmation Bias Kills Product Strategy

Data Torture: How Confirmation Bias Kills Product Strategy

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3 min read
The Q4 Mirage: Overcoming the Planning Fallacy

The Q4 Mirage: Overcoming the Planning Fallacy

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2 min read
The Mere Exposure Effect: Why Familiarity Breeds Trust

The Mere Exposure Effect: Why Familiarity Breeds Trust

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5 min read
The Guru Trap: Why Authority Bias Is Expensive

The Guru Trap: Why Authority Bias Is Expensive

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3 min read
The Feature That Wouldn't Die: Escaping the Sunk Cost Fallacy

The Feature That Wouldn't Die: Escaping the Sunk Cost Fallacy

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3 min read
Fundamental Attribution Error: Why Everyone Else is Lazy but You Are Just Busy

Fundamental Attribution Error: Why Everyone Else is Lazy but You Are Just Busy

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3 min read
Action Bias: The Corporate Addiction to Pointless Movement

Action Bias: The Corporate Addiction to Pointless Movement

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3 min read
Framing Effect: It Is Not What You Say It Is How You Say It

Framing Effect: It Is Not What You Say It Is How You Say It

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3 min read
Gambler's Fallacy: The Dangerous Search for Patterns in the Noise

Gambler's Fallacy: The Dangerous Search for Patterns in the Noise

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3 min read
The Decoy Effect: How Useless Options Frame Your Decisions

The Decoy Effect: How Useless Options Frame Your Decisions

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4 min read
Availability Heuristic: The Story Always Beats the Spreadsheet

Availability Heuristic: The Story Always Beats the Spreadsheet

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3 min read
Choice Overload: The Paralysis of Abundance

Choice Overload: The Paralysis of Abundance

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3 min read
The Endowment Effect: Why We Overvalue What We Own

The Endowment Effect: Why We Overvalue What We Own

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3 min read
Hyperbolic Discounting: Why We Choose One Marshmallow Now Instead of Two Later

Hyperbolic Discounting: Why We Choose One Marshmallow Now Instead of Two Later

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3 min read
The Peak End Rule: Memoirs of a User Experience

The Peak End Rule: Memoirs of a User Experience

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3 min read
Zero Risk Bias: The Irrational Love for Certainty

Zero Risk Bias: The Irrational Love for Certainty

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3 min read
Loss Aversion: Why We Fight Harder to Keep a Dollar

Loss Aversion: Why We Fight Harder to Keep a Dollar

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4 min read
The IKEA Effect: Why We Love What We Build Ourselves

The IKEA Effect: Why We Love What We Build Ourselves

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4 min read
Anchoring Bias: The Invisible Price Tag in Your Mind

Anchoring Bias: The Invisible Price Tag in Your Mind

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3 min read
The Reciprocity Norm: The Guilt That Drives Sales

The Reciprocity Norm: The Guilt That Drives Sales

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3 min read
Technical Storytelling for B2B: Selling to Engineers and Executives

Technical Storytelling for B2B: Selling to Engineers and Executives

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4 min read
Demand Gen vs Lead Gen: Why Ungated Content Drives More Revenue

Demand Gen vs Lead Gen: Why Ungated Content Drives More Revenue

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4 min read
Building a B2B Content Engine: The 'Create Once, Distribute Forever' Model

Building a B2B Content Engine: The 'Create Once, Distribute Forever' Model

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4 min read
Strategic Narrative Guide: How to Win Markets Without Feature Wars

Strategic Narrative Guide: How to Win Markets Without Feature Wars

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5 min read
The Case for Ungating Everything: Distribution over Collection

The Case for Ungating Everything: Distribution over Collection

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5 min read
Fundamental Attribution Error: Why Everyone Else is Lazy but You Are Just Busy

Fundamental Attribution Error: Why Everyone Else is Lazy but You Are Just Busy

Comments
3 min read
Gambler's Fallacy: The Dangerous Search for Patterns in the Noise

Gambler's Fallacy: The Dangerous Search for Patterns in the Noise

Comments
3 min read
Availability Heuristic: The Story Always Beats the Spreadsheet

Availability Heuristic: The Story Always Beats the Spreadsheet

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3 min read
The Endowment Effect: Why We Overvalue What We Own

The Endowment Effect: Why We Overvalue What We Own

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3 min read
The Peak End Rule: Memoirs of a User Experience

The Peak End Rule: Memoirs of a User Experience

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3 min read
Zero Risk Bias: The Irrational Love for Certainty

Zero Risk Bias: The Irrational Love for Certainty

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3 min read
B2B Marketing Analytics: Moving Beyond Vanity Metrics to Revenue

B2B Marketing Analytics: Moving Beyond Vanity Metrics to Revenue

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3 min read
Humanizing B2B Brands: Building Trust in a Crowded Market

Humanizing B2B Brands: Building Trust in a Crowded Market

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4 min read
The ROI of Brand: Measuring the Unmeasurable

The ROI of Brand: Measuring the Unmeasurable

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6 min read
The Dark Funnel: Where Buying Actually Happens

The Dark Funnel: Where Buying Actually Happens

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5 min read
The Physical Moat In A Digital World

The Physical Moat In A Digital World

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4 min read
Marketing Through Education And Curriculum

Marketing Through Education And Curriculum

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3 min read
Solving The Hidden Retention Crisis

Solving The Hidden Retention Crisis

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4 min read
Ending the Sales vs Marketing War: One Revenue Team

Ending the Sales vs Marketing War: One Revenue Team

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4 min read
The Death Of Cold Outbound

The Death Of Cold Outbound

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3 min read
The MVP Trap

The MVP Trap

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3 min read
When Product-Led Growth Fails Enterprise Sales

When Product-Led Growth Fails Enterprise Sales

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4 min read
The Slippery Slope: The Ethics of Fear in Conversion Copywriting

The Slippery Slope: The Ethics of Fear in Conversion Copywriting

Comments
4 min read
The Bandwagon Fallacy: Why Following the Crowd is a Strategy for Mediocrity

The Bandwagon Fallacy: Why Following the Crowd is a Strategy for Mediocrity

Comments
4 min read
The Halo Effect: When Beautiful Branding Hides a Broken Product

The Halo Effect: When Beautiful Branding Hides a Broken Product

Comments
4 min read
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