Case Study: Building a Multi-Product Ecosystem for Illumora & Boombooth

#webdev #startup #agency #productdevelopment

Industry: Mental Wellness, Media, Event Tech

Services: Full-Stack Development, UI/UX, MVP Engineering

Engagement: Long-term Product & Engineering Partner

1. Overview

Illumora is a mental wellness brand offering creative services such as photography, branding, and content. To extend their experience layer, they created BoomBooth, a child brand focused on a premium podcast platform with curated content, high-quality presentation, and seamless listening experiences.

Both brands needed solid, production-ready digital products — fast — without hiring an internal engineering team.

Illumora partnered with me as an independent product & engineering partner to design, build, and deploy both platforms end-to-end.

2. Challenges

The founder needed:

A scalable parent platform for Illumora (clients, creators, assets, content, workflows)
A premium, content-first child product for Boombooth (podcast publishing, discovery, and listening experience)
Shared UI foundations so both products look consistent
Rapid MVP delivery to validate the market
Production-grade engineering that minimizes future cost

The challenge was to build two aligned yet independent products under one ecosystem.

3. My Role

I acted as the solo full-stack engineer + product owner:

Architected system & workflow logic
Designed UI/UX aligned with both brands
Built full-stack features end-to-end
Created shared component libraries
Managed deployments & hosting
Delivered weekly iterations for fast feedback
Ensured both platforms were production-ready

This approach gave the founder the output of a full tech team — without hiring one.

4. What I Delivered

✨ Illumora (Parent Platform)

A polished, scalable platform featuring:

Brand-aligned landing page & storytelling sections
SEO-friendly content structure
Creator & client workflows
Early asset management pipelines
Light CMS-like architecture
Responsive UI across devices
High-performance frontend

✨ Boombooth (Child Product)

A premium podcast platform built with a strong focus on content, experience, and brand value:

High-end podcast website with a premium look and feel
Episode publishing and structured content architecture
Clean, distraction-free audio playback experience
SEO-optimized pages for podcast discovery
Mobile-first listening experience
Scalable foundation for future monetization and memberships
Independent brand identity while sharing core system foundations

5. Impact Delivered

Launched two products without an in-house tech team
Reusable components → 40–50% faster development
Solid tech foundation → low maintenance cost
Consistent branding across both platforms
Faster demo cycles → higher founder confidence during pitches
Ability to test multiple markets simultaneously

This ecosystem gave Illumora the agility of a startup with the execution capacity of a tech-enabled studio.

6. Client Testimonial

"I highly recommend Manoj Sravan. He’s passionate, hard-working, and patient. He designed our websites to a very high standard and was a pleasure to work with. His industry knowledge in web design and SEO made a clear difference to our results."

— Team Illumora